MPM Tea

Rethink traditional tea packaging to create an eco-friendlier option that is also aesthetically beautiful, captivating, and simple to use. The client for this project is the Marchés publics de Montréal, a non-profit organization whose goal is to help local farmers, shopkeepers, and agri-food artists sell fresh, locally produced goods in Montreal.

Tea is frequently found in tiny bags that are thrown away together with the container they are kept in after one usage. To create this design, I wanted to reconsider the possible container and come up with an environmentally responsible solution that would allow the tea container to be reused while maintaining a distinctive and eye catching look. I also wanted to think about using a reusable bag to store the container.

I have opted for a glass container as it aligns with eco-friendly values while also allowing the captivating beauty of the tea to be showcased elegantly. The abstract visuals on the lids allude to flowing liquid, giving the design more energy and movement. The non-serif typeface was the ideal match for the vivid graphics, and a robust horizontal grid was employed to maintain the content evenly distributed.