Quattro Books
Quattro Books
Quattro Books, founded in 2006, emerged from Toronto WordStage, a monthly reading series. Committed to open-ended literary expression, Quattro publishes diverse works in poetry, fiction, and non-fiction, amplifying voices from various backgrounds within Canadian literary production.
Project Mandate
Undertake a comprehensive rebranding of Quattro Books, encompassing everything from the logo to merchandise to advertising strategies. This involved revitalizing the brand's visual identity to align with its values and resonate with its target audience.
Design Thinking
The approach was centered around infusing vibrancy and modernity into the brand's image. Drawing inspiration from Quattro Books' commitment to diverse voices and groundbreaking narratives, in order to create a design language that reflected these values. This meant incorporating a vibrant color palette and adopting a fresh, contemporary aesthetic to breathe new life into the brand.
Design Making
In the design-making process, a logo was conceptualized to seamlessly blend a book with the number four, imbuing the brand with a modern aesthetic. Incorporating quotes into merchandise and branding played a pivotal role in storytelling and establishing a distinct brand identity. Furthermore, a vibrant color palette was carefully curated to enhance visual coherence and appeal across all design components. Lastly, the focus was on creating cohesive and engaging designs that authentically represented Quattro Books' essence while prioritizing user experience and functionality.
Quattro Books
Quattro Books, founded in 2006, emerged from Toronto WordStage, a monthly reading series. Committed to open-ended literary expression, Quattro publishes diverse works in poetry, fiction, and non-fiction, amplifying voices from various backgrounds within Canadian literary production.
Project Mandate
Undertake a comprehensive rebranding of Quattro Books, encompassing everything from the logo to merchandise to advertising strategies. This involved revitalizing the brand's visual identity to align with its values and resonate with its target audience.
Design Thinking
The approach was centered around infusing vibrancy and modernity into the brand's image. Drawing inspiration from Quattro Books' commitment to diverse voices and groundbreaking narratives, in order to create a design language that reflected these values. This meant incorporating a vibrant color palette and adopting a fresh, contemporary aesthetic to breathe new life into the brand.
Design Making
In the design-making process, a logo was conceptualized to seamlessly blend a book with the number four, imbuing the brand with a modern aesthetic. Incorporating quotes into merchandise and branding played a pivotal role in storytelling and establishing a distinct brand identity. Furthermore, a vibrant color palette was carefully curated to enhance visual coherence and appeal across all design components. Lastly, the focus was on creating cohesive and engaging designs that authentically represented Quattro Books' essence while prioritizing user experience and functionality.
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